Privacy Policy

Inspired Investment Leadership d/b/a Objective Measure (“Objective Measure,” “we,” “us,” and “our”) respects
the importance of the privacy of your personal information. We provide this Privacy Policy so you know about our
information handling and storage practices and understand how we collect, use, and share the personal information
we receive about you from your use of the mobile applications, web applications and websites on which this
Privacy Policy is posted or referenced (the “Site”), or otherwise in connection with our products and services,
which could include information received from other sources. By accessing or using the Site or interacting with us
in connection with our products or services, you agree to the terms of this Privacy Policy.
Your visit to the Site and any dispute over privacy is subject to the Terms of Use posted on the Site, including
limitations on damages and application of the law of the State of Minnesota. Use of the Site is strictly voluntary. If
you do not agree to our Privacy Policy and Terms of Use, you must immediately log off the Site and may not
use the Site. Additionally, we may not be able to assist you in connection with matters relating to our products or
services.

Your Consent
BY SUBMITTING YOUR PERSONAL INFORMATION TO US (EITHER DIRECTLY TO US OR INDIRECTLY
THROUGH ONE OF OUR SERVICE PROVIDERS), YOU ARE CONSENTING TO THE COLLECTION AND
PROCESSING OF YOUR PERSONAL INFORMATION IN THE UNITED STATES AND TO OUR USE OF
YOUR PERSONAL INFORMATION AND ANY RELATED INFORMATION IN THE MANNER DESCRIBED
IN THIS PRIVACY POLICY, INCLUDING THE TRANSMISSION TO, AND STORAGE AND PROCESSING
OF YOUR PERSONAL INFORMATION BY THIRD PARTIES OUTSIDE THE UNITED STATES.
IF YOU ARE SUBMITTING PERSONAL INFORMATION OF THIRD PARTIES TO US, YOU WARRANT
AND REPRESENT YOU HAVE THEIR CONSENT TO PROVIDE THEIR PERSONAL INFORMATION TO US
AND YOU WILL INDEMNIFY US AND HOLD US HARMLESS FROM AND AGAINST CLAIMS BY SUCH
INDIVIDUALS RELATING TO OUR PROCESSING AND USE OF SUCH PERSONAL INFORMATION
WITHIN THE TERMS OF THIS PRIVACY POLICY.
The Data We Collect
Anonymous Electronic Information. In general, you can browse the Site without telling us who you are or revealing
any personal information about yourself. However, we collect your computer’s or mobile device’s IP address,
which you necessarily disclose when you visit the Site so that data (such as the web pages you request) can be sent
to your computer or device. We may also collect other electronic information such as the type of browser you are
using, the operating system you are using, the third party website from which your visit to the Site originated, the
domain name of your Internet service provider, the search terms you use on the Site, the specific areas within the
Site that you visit, and the time of day and duration of your visits.
Cookies. The Site may utilize “cookies,” which are text files placed on your computer or device that web pages or
screens may use to store data on your computer or mobile device or send data to our web servers. We use cookies,
across our digital platforms to measure engagement and optimize advertising performance. We may use cookie
data to “recognize” you when you return to the Site, to save your user ID, to track usage information, to
troubleshoot how the Site operates, and for internal analysis of how people use the Site. Should you decide not to
accept cookies from the Site, you will limit the functionality we can provide you. You may manage or disable
cookies on your browser at any time.
Additional Electronic Information. We may use standard Internet technology, such as web beacons, tags tracking
pixels, and other similar tracking technologies, to track your use of the Site.
The Site is not designed to respond to “do not track” requests from web browsers.
Location Information. We may collect information about your location if you provide your address or zip code or
we may approximate your location based on your IP address.
Through Your Interactions with Us. When you engage in certain activities on the Site, utilize certain features of the
Site, or otherwise interact with us, such as by using the Contact feature on the Site, registering for an attending an
online course, registering your account, submitting a program interest form, uploading documents, sending
feedback or making an inquiry with us, we may ask you to provide personal and other information. The
information required will depend on the activity and could include your name, email address, contact number, credit
card information, or physical address.. Whether or not you provide this information is your choice; however, if you
do not provide the required information for a particular activity, you will not be able to engage in that activity. You
may also limit your ability to use all or a portion of the Site. If you are a registered user of the Site, we may track
when and how you use the Site and the operations you perform on the Site.
Information Obtained from Other Sources. In addition to the information we receive from you directly, we may
obtain your name, email address, physical address, phone number, or other similar contact information about you
from other companies and organizations, marketing and sales generation partners, advertising and analytics
partners, and from service providers that may perform certain operations on our behalf. We may combine
information received from other sources with information we have collected or may collect about you. We may
also collect information that is publicly available, such as information about you when you interact with us through
social media. We are not responsible for the accuracy of any information provided by other sources or the data
practices of other sources.
Use and Disclosure of the Data We Collect
Generally, we process and use personal information to provide and improve our products and services, including
the Site, for purposes in our legitimate interests and for compliance with applicable laws.
To Operate Our Business. We process personal information where: (a) you have given consent to the processing,
either to us or to our service providers; (b) processing is necessary to perform a contract with you; (c) processing is
necessary for the purposes of the legitimate interests pursued by us or a third party; or (d) processing is necessary
for compliance with a legal obligation.
We may use your personal information for particular business activities, including, without limitation, responding
to your inquiries, providing products and services to you, processing your orders, customer service and support,
marketing and research, providing you with updates on Objective Measure’s activities, and to contact you regarding
administrative notices or to solicit feedback on your experience with us.
Depending on the circumstances and the nature of the information, we may share this information with our
affiliated entities, marketing partners, and other parties with whom we collaborate or for whom we are providing
services. In addition, when we use service providers (such as portions of our AI platform and other processors),
these service providers may have access to your personal information to perform contractually specified services on
our behalf, such as storing or processing financial data.
To Improve our Business. We may use your IP address and similar Site use information to: (i) help diagnose
problems with the Site, administer and improve the Site, measure use of the Site, and detect security issues with the
Site; (ii) identify the type of web browsers used, the pages viewed, the websites from which a visitor found the Site,
and the search terms and search engines used to find the Site; and (iii) gather other analytics information relating to
use and navigation of the Site. This information does not identify you personally. On occasion we may aggregate
this data with data from other users to track overall visitor traffic and usage patterns and provide this aggregate
information to vendors, business partners, or corporate affiliates.
The information we obtain using standard Internet technology, such as web beacons, tracking pixels, and other
similar technologies, enables us to customize the services we offer visitors to the Site, to deliver targeted content,
and to measure the overall effectiveness of our online content, advertising, or programming, or other activities.
2.
We may use your location information to provide personalized content and advertising, to enhance your experience
with the Site, to assist us with analytics, and to improve the effectiveness of our Site.
We may use the information in an anonymous or aggregated format that does not identify you personally, which
uses might include, without limitation, to train our AI services to close communication gaps and provide accurate
results, and to train our AI services to evaluate a user’s financial situation; to evaluate existing products, services,
and systems; to assist in the development of new products or services; research; advertising; and to identify trends
and changes.
For Law Enforcement, Regulators and Other Parties for Legal Reasons. We may also disclose personal
information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or
other legal process or request, or as may otherwise be required by law, rule, or regulation; (b) to protect and defend
our rights or property or those of our corporate affiliates, business partners, or others; or (c) as we, in our sole
discretion, believe is appropriate under exigent circumstances in response to a perceived threat to the personal
safety, property, or rights of any person or organization.
In addition, since our database is a business asset, in the event we are reorganized or become part of another
organization, you consent to the sale, assignment, or transfer of your personal information to a successor that
acquires substantially all of our business assets, or to a corporate affiliate, as applicable.
We do not sell personal information to third parties. Other than as set forth in this Privacy Policy, we do not
transfer, share or disclose personal information to third parties. We do not disclose personal information of
individuals we know to be under the age of 16 to other businesses or third parties for consideration except as noted
above.
Google Analytics
We may use a tool provided by Google called “Google Analytics,” to collect and process information about your
use of the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit
when they do so, and what other sites they used prior to coming to this Site. We use the information we get from
Google Analytics only to improve the Site. Google Analytics only collects the IP address assigned to you on the
date you visit the Site, rather than your name or other identifying information. We do not combine the information
collected through the use of Google Analytics with personally identifiable information. Google sets and reads
cookies to collect this data and your web browser will automatically send data collected by those cookies to
Google. Google uses this data to provide us with reports that we will use to improve the Site’s structure and
content. For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page
describing how Google uses data when you use sites or apps that use Google’s services. You can prevent Google
Analytics from recognizing you on return visits to the Site by disabling cookies on your browser. However, this
may impact your use and enjoyment of the Site.
Use and Disclosure of the Data We Collect
We also may share your information with the following platforms to provide personalized advertising and analytics:
– We may use a tool provided by Google called “Google Ads” to target ads to specific customers when
they’re browsing on Google Search, YouTube, and other platforms. We only share with Google information
that we collect directly from you through our websites, mobile applications, and other situations where you
have shared information directly with us. To keep your information data secure, Google Ads will put data
through a process called “hashing.” Hashing is a process that generates a value from input text using a oneway algorithm. This one-way function means it is nearly impossible to determine the original input if only
based on the hash code. By providing your information to us, you consent to our use of Google Ads. For
more information on how Google uses this data, visit Google’s Personalized Advertising Policy. To opt out
of personalized advertising, or to tailor your Google advertising settings, please visit Google Settings for
Personalized Ads or contact us by submitting a request as set forth in Section 9 of this Privacy Policy.
– We may use various tools products provided by Meta Advertisements that require us to share your
information. In particular, we use “Meta Pixel”, a tool that allows us to measure, optimize, and build audiences for our ad campaigns. Meta Pixel Analytics collects information such as IP addresses, the pages you have visited, and other on-Site actions. We use this information solely for targeted advertising, analytics, and for improving your experience. For more information on how Meta uses this data, visit Meta’s Data Processing Terms. To opt out of personalized advertising, or to tailor your Meta advertising settings, please visit Meta Ads Preferences or contact us by submitting a request as set forth in Section 9 of this Privacy Policy.
Children’s Online Privacy Protection
The Site is not directed to children under the age of 13 and we will not knowingly collect personal information from children under the age of 13 on the Site. If we become aware that we have inadvertently received personal information from a child under the age of 13 on the Site, we will delete the information from our records.
Security of Personal Information
We take the security of personal information seriously and we take what we believe to be reasonable precautions
and have implemented certain safeguards to protect the security of data and personal information. We may transmit
your personal data to third parties outside the United States for storage or processing. We will attempt to ensure
that your personal information will be subject to appropriate safeguards and that it is processed and secured in
accordance with applicable law. However, we cannot guarantee against any loss, misuse, unauthorized disclosure,
or alteration or destruction of data or personal information. While we strive to protect your personal information,
we do not guarantee the security of any information you transmit to or from the Site or by email or otherwise, and
you provide such information at your own risk. You acknowledge that: (a) there are security and privacy
limitations in computer systems and on the Internet which are beyond our control; (b) the security, integrity, and
privacy of any and all information and data exchanged between you and us through the Site, including personal
information, cannot be guaranteed; and (c) any such information and data may be viewed or tampered with by a
third party while such information or data is being used, transmitted, processed, or stored.
Our Relationship to Other Websites
The Site may contain links to other websites. If you visit one of these other websites, we encourage you to review
the privacy policy on that website. We are not responsible for the policies and practices of other websites, and any
information you submit to those websites is subject to their privacy policies.
Privacy Rights and Requests
You may have rights under applicable laws concerning personal information we have collected about you, which
may include the right to access your personal information we have, to ask us to delete, correct, or restrict the use of
your personal information, to withdraw your consent to our use of your personal information, to ask how we have
used your personal information, and to ask whether we have shared your personal information. We will honor your
rights to the extent required by us under applicable law or as we may agree to honor in our sole discretion.

All privacy requests relating to your personal information, including those related to access to, rectification of,
restriction of, processing of, sharing of, or objection to the processing of your personal information, withdrawal of
consent to handle your personal information, the right to be forgotten, or to opt-out of the sale of your personal
information (in case our policy changes), can be submitted to us one of the following ways:

By email: info@objectivemeasure.org
Via the Objective Measure website
By U.S. Mail: Objective Measure
Attn: Data Privacy Requests
P.O. Box 2638
Inver Grove Heights, MN 55076

All communications must be in the English language. Please clearly state what information you are requesting and
any other requests you are making. You can designate an authorized agent to submit requests on your behalf.
However, we will require written proof of the agent’s permission to do so and verify your identity directly.
We will respond to reasonable requests within the time limits established by applicable law or within a reasonable
time if no time limit is established by applicable law.
If you or your authorized agent sends us an email requesting that we take action regarding your personal
information or the right to be forgotten, the requesting email MUST come from the email address we have on file
for you in order to verify that the request is valid and also to protect your personal information. All other requests
must be made in writing or otherwise be verifiable as originating from you or your authorized agent. In order to
protect your information and because people may have the same name, we will only provide or delete personal
information that we can verify is associated with your particular email address or where we can reasonably identify
the identity of the requestor.
For your protection, we may ask you for additional information to verify your identity. In most cases, we will
provide the information you request and correct or delete any inaccurate personal information you discover. We
reserve the right, however, to limit or deny your request to the extent permitted by applicable law if: (a) complying
with the request may present a threat to the personal safety, property, or rights of any other person or organization;
(b) complying with the request may lead to a violation of applicable laws or regulations; (c) we are not required to
comply with the request because of a legal rule or exception; or (d) you have failed to provide us with sufficient
evidence to verify your identity. We will not delete personal information if that personal information is related to
an ongoing transaction. Even after a request, we may also keep personal information where necessary to comply
with applicable laws or where necessary to protect a legal right or fulfill a legal obligation.
How Long We Keep Personal Information
We store the personal information we collect about you for as long as is necessary for the purpose(s) for which we
collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance
obligations.
Changes to Privacy Policy
We reserve the right to revise this Privacy Policy, in whole or in part, at any time without notice to you. You
expressly waive any right to receive notice of any revisions to this Privacy Policy. We encourage you to review this
Privacy Policy regularly in your use of the Site to ensure you are aware of current practices. Any use of the Site
following the date on which the revised Privacy Policy is published on the Site shall constitute your acceptance of
all such changes.
Contact
For questions or comments related to this Privacy Policy or our privacy practices, or should you have a privacy
issue concerning Objective Measure, please email us at info@objectivemeasure.org.

Last updated: Nov. 7, 2025

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