"The class made investing simple, straightforward, and practical — and that gave us confidence to take the next steps."
Investment essentials course
The Investing Education You Were Never Given.
The Investment Essentials Course teaches you how investing actually works, in plain language, at your own pace, and with no hidden agenda.
Start the course for $39
Is It For You?
If You've Been Putting Off Investing, This Course Was Built For You
The noise is real. So is the gap between knowing you should invest and actually knowing how. This course closes that gap with practical steps. It’s the clear path from where you are to where you need to be.
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Is this you?
What's Inside The Course?
Six Modules: One Clear Path to Confident Investing
Investing isn’t complicated. It’s been made complicated. The Investment Essentials Course strips away the noise and gives you what actually matters. A clear, practical foundation so you can stop waiting and start building.
Each module removes one more barrier between you and engaged investing.
The Basics of Investing
Define your financial goals, understand what investing is actually for, and set realistic expectations. A strong start changes everything.
The Building Blocks of Investing
Learn the foundational steps every investor must take — and build the habits that compound your efforts over time.
The Killer Mistakes of Investing
Learn the most common and costly mistakes investors make, why they happen, and exactly how to protect yourself from making them.
The Rules of Investing
Discover the timeless principles that keep you grounded through market swings. When followed, these rules protect you from hype and keep you focused on what actually works.
Key Questions for Healthy Investing
You don't need to master every financial product. Just learn the right questions to ask and how to evaluate any investment with confidence.
Your Plan for Investing
Pull everything together. You'll leave with personalized investment knowledge and the clarity to act on it today (and not someday).
50+ Years in the Investment World
A Course For People Who Were Left Out Of It
“I’ve spent over 50+ years in the investment world, and if there’s one thing I’ve learned, it’s that most people aren’t given the tools and don’t have the confidence to invest well. Too often, financial advice feels overwhelming, filled with jargon, and designed to sell you something. That’s why we built this course.
The Investment Essentials Course is here to help you understand how the stock market really works; without pressure, shame, or complexity. It’s designed for people who want to make smart decisions, feel more in control, and build a financial future that aligns with their life.
You don’t have to be perfect. You just have to start.”
Pricing Plan
Investment Success Strategy #1: Start
You don’t need a finance degree. You don’t need to be wealthy. You need the right guidance and the simple decision to begin.
The plan Includes:
Lifetime access to all course modules
Downloadable worksheets and tools
Bonus lessons and real-world examples
A clear, step-by-step roadmap to build your investment confidence
Principles you can return to again and again, no matter where life takes you
Note:
Investment Essentials is priced at $39 to sustain our mission; not to profit from it. Objective Measure is a 501(c)(3) nonprofit. Every dollar is reinvested into building tools and education for everyday earners.
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Frequently
Asked Questions
Investment Essentials is a practical investing basics course that teaches you the fundamentals of how investing works and how to build a healthy financial plan. You’ll learn the basics of investing, the building blocks that drive long-term growth, common mistakes to avoid, core rules that guide wise investing, how to live with a healthy financial plan, and how to build your own investing plan with confidence.
No. The course is designed for beginners and for anyone who wants a clearer, more confident path into investing. Whether you’re starting with a small monthly amount or already saving more, you’ll learn how to make thoughtful decisions without feeling like you need a finance degree.
Investment Essentials is created by a nonprofit whose only goal is to help you learn, not to sell you financial or investment products (or sell your data to those who are selling products). You’ll get structured, unbiased education with no hidden agendas, sales pitches, or product recommendations. Any costs associated with the course or our tools simply help keep them running and continuously improving, so more people can access them.
The full course takes about six hours, delivered in short, focused lessons you can watch online at your own pace. Most people finish within a few weeks by working through a few segments at a time. You can pause, revisit, and replay lessons whenever you need to as your life and financial situation change.
No. Investment Essentials will teach you how investing works, how to think about risk and time horizons, and how to build an investing plan that fits your goals. It will not tell you which specific stocks, funds, or products to buy, and it does not receive commissions from investments. The purpose is to give you the clarity and confidence to make informed decisions, not to pick investments for you.
This course is ideal for beginners and everyday investors who feel overwhelmed, underconfident, or unsure where to start. If you’ve heard you “should be investing” but don’t really understand how it all fits together, this course is designed for you. It’s also a great fit if you already have accounts set up but want to be more intentional and informed about how you’re investing.
Pair The Course With The Able App
Able and the Investment Essentials Course are built to work together. Use Able to get your financial health score and know exactly where you stand — then use this course to learn how to invest from there.
Testimonials
Real stories, genuine experiences & proven results
"The course helped us understand our investments, identify changes we could make, and reduce the fees we were paying."
"What I’ve really learned is how to evaluate my investments for myself — how much I’m putting in, how much it’s making, and how much it’s costing me."
You Don't Need to Be Perfect, You Just Need To Start
Every day you wait is a day your money isn’t working for you. The Investment Essentials Course gives you the knowledge to start and the confidence to keep going.
