The class made investing simple, straightforward, and practical — and that gave us confidence to take the next steps.
The Investment Essentials Course
Before You Invest, Learn the Essentials.
Understand the market, avoid common mistakes, and build the knowledge you need to make your own investment decisions.
Take the Course
Expert-Informed
50+ Years of Investment Expertise
Non-Profit
501(c)(3) Non-Profit - Education
Mission-Driven
Built for Everyday Earners
Your Future Is Worth Investing In.
Understanding investing is an important part of taking ownership of your financial future. You don’t need to know everything to take the first step. We make investing easier to understand through clear education, practical tools, and support without sales pressure.
We’re an education nonprofit, not an investment firm. We don’t sell or promote investment products or make investment recommendations. We help you build the knowledge and confidence to make your own decisions.
OM’s values
Our Principles
No Agenda. Just Education.
We are built for your benefit, not our profit. Any revenue we generate is reinvested back into our mission.
Backed by 50+ Years of Investing Experience.
Every resource we create is grounded in real investment expertise and timeless principles; not influencer advice or trending content.
Built for Everyday Earners.
Not for financial professionals or those who have already figured it out. Our tools and resources are for anyone who earns money and is ready to start doing something with it.
The real difference
Addressing the Gaps in Financial Solutions
Objective Measure
Others
More Noise, Less Clarity
More Pressure, Less Support
More Jargon, Less Understanding
Complexity & Hidden Agendas
Self-Guided, Real Steps
No Shame, No Sales Pressure
Clarity & Confidence
Not For Profit Education
Self-Guided, Real Steps
No Shame, No Sales Pressure
Clarity & Confidence
Not For Profit Education
More Noise, Less Clarity
More Pressure, Less Support
More Jargon, Less Understanding
Complexity & Hidden Agendas
Others
Us
Testimonials
Real Stories, Genuine Experiences, & Proven Results
The course helped us understand our investments, identify changes we could make, and reduce the fees we were paying.
What I’ve really learned is how to evaluate my investments for myself — how much I’m putting in, how much it’s making, and how much it’s costing me.
Explore our history
A Mission Born from Experience
Fred Martin founded Objective Measure so that everyday people could start seeing themselves as investors. Financial clarity, confidence, and lasting progress should be accessible to everyone.
Our goal is to empower 20 million people in 20 years to change their investment behavior through financial education, so they can make more confident and informed decisions about money.
