"The class made investing simple, straightforward, and practical — and that gave us confidence to take the next steps."
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Your Pathway To Investing
Objective Measure provides everyday earners clear and honest pathways to becoming investors.
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Financial Health Score
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Expert-Informed
50+ Years of Investment Expertise
Non-Profit
501(c)(3) Nonprofit — Education
Mission-Driven
Built for Everyday Earners
Because Investing Is A Non-Negotiable
The financial system was built for people who already have money, advisors, and time. Everyone else gets noise, jargon, and conflicting advice — and most end up doing nothing. Objective Measure exists to close that gap. Honest tools, clear pathways, and zero sales pressure, so everyday people can take real steps toward investing.
The Able App
Start Where You Are: Able gives you a personalized financial health score and a step-by-step roadmap — so you know exactly what to do first on your path toward investing. Built for the Future Investor who's ready to stop wondering and start moving.
The Investment Essentials Course
Learn to Invest With Confidence: A self-paced course built on 50+ years of real investment experience. No jargon, no pressure, no hidden agenda.
Financial Insights
Learn From Experts: From blog content to newsletters and live events, we're constantly creating relevant, real-world education from some of the brightest minds in finance. All curated to help you grow in confidence and capability every step of the way.
OM’s Values
Our Principles
No Agenda. Just Education.
We are built for your benefit, not our profit. As a non-profit, we don't earn commissions and any revenue we generate is reinvested back into our mission.
Backed by 50 Years of Investing Experience.
Every resource we create is grounded in real investment expertise and timeless principles; not influencer advice or trending content.
Built for Everyday Earners.
Not for financial professionals or those who already figured it out. Our tools and resources are for anyone who earns money and is ready to start doing something with it.
The Real Difference
Addressing the Gaps in Financial Solutions
Objective Measure
Others
More Noise, Less Clarity
More Pressure, Less Support
More Jargon, Less Understanding
Complexity & Hidden Agendas
Self-Guided, Real Steps
No Shame, No Sales Pressure
Clarity & Confidence
Non-Profit: You Come First
Self-Guided, Real Steps
No Shame, No Sales Pressure
Clarity & Confidence
Non-Profit: You Come First
More Noise, Less Clarity
More Pressure, Less Support
More Jargon, Less Understanding
Complexity & Hidden Agendas
Others
Us
Testimonials
Real stories, genuine experiences & proven results
"The course helped us understand our investments, identify changes we could make, and reduce the fees we were paying."
"What I’ve really learned is how to evaluate my investments for myself — how much I’m putting in, how much it’s making, and how much it’s costing me."
Explore Our History
A Mission Born From Experience
Fred Martin founded Objective Measure so that everyday people could start seeing themselves as investors. Financial clarity, confidence, and lasting progress should be accessible to everyone.
Our goal is to empower 20 million people in 20 years to change their financial behavior through honest, useful tools and no-pressure education.
Know Your Financial Health (And What to Do About It)
Get an instant, personalized financial health score, and a list of actionable, pressure-free steps to build financial momentum in your life.
