This is our story

Changing investment behavior through financial education

Objective Measure was created to help people feel confident and in control of their financial lives.

Why choose us?

Because everyone deserves a fair return

You deserve investment education that’s built for your life, not for someone else’s bottom line. At Objective Measure, everything we create is designed to help you feel more confident, more in control, and clearer about what matters.

Our Resources
About image
Our Three Core Principles
No Agenda. Just Education.
No Agenda. Just Education.

You should never have to question the motive behind the advice you get. That’s why we’re a non-profit. To be free from product pitches or sales pressure. We provide tools and guidance to help you make decisions on your terms.

  • No sales pitch
  • No shame
  • Education designed to empower
Trusted Tools. Backed By Experience.
Trusted Tools. Backed By Experience.

You don't need trends. You need principles that work in the real world. Our resources are shaped by over five decades of investment experience and built to support people like you, not financial insiders.

  • Clear, not complex
  • Practical, not theoretical
  • Built by experts
Empowering Everyday Progress.
Empowering Everyday Progress.

You deserve to know where your advice comes from and why it exists. Because we're funded by people who believe in this mission, not by selling products, our only agenda is your progress.

  • No hidden motives
  • Measure first, always
  • Built to serve, not to sell
Our resources

The Resources We've Built

Objective Measure offers honest, pressure-free investment resources, grounded in decades of experience; designed by our non-profit for your steady, real-life financial progress.
Investment Essentials Course

Investment Essentials Course

Investment Essentials is a self-paced course that teaches everyday people how the stock market works, without the jargon, hype, or hidden agenda. Learn the timeless principles that drive long-term success and gain the confidence to invest with clarity.

Explore the Course

The Able App

Able gives you a clear, personalized view of your financial health, along with expert-informed insights to help you make confident decisions. Designed for everyday earners, it brings your full financial life into one place with guidance you can trust.

Get the App
Financial Insights

Financial Insights

From blog content to newsletters and live events, we're constantly creating relevant, real-world education from some of the brightest minds in finance. All curated to help you grow in confidence and capability every step of the way.

Read the Articles
The Objective Measure team

Meet the Leadership Team

Fred Martin
Fred Martin
Founder
With over 50 years of investment experience, founder Fred launched Objective Measure to give people access to powerful financial tools.
Paula Miller
Paula Miller
Executive Director of the Foundation
Paula leads Inspired Investment Leadership, the foundation behind Objective Measure, overseeing operations and ensuring its programs and products remain mission aligned and purpose driven.
Brock Thompson
Brock Thompson
Director of Operations & Strategy
Brock leads organizational strategy and daily operations, translating Objective Measure’s mission into scalable tools and experiences that reach people where they are.
Testimonials
Real Stories, Genuine Experiences, & Proven Results
The class made investing simple, straightforward, and practical — and that gave us confidence to take the next steps.

Miles & Shannon

The course helped us understand our investments, identify changes we could make, and reduce the fees we were paying.

Matt

What I’ve really learned is how to evaluate my investments for myself — how much I’m putting in, how much it’s making, and how much it’s costing me.

John