About Objective Measure


Who is Objective Measure?

Objective Measure is a nonprofit dedicated to empowering and inspiring people so that they have the confidence to make good choices about their investments. We provide practical investment tools to help you evaluate your current investments or start investing. Because of this, we DO NOT sell financial products, endorse advisors, or recommend investments.

What We are NOT

We are not trying to convince you to work with or to not work with a financial professional. If you choose to work with one, we will help you ask the right questions to understand how your investments are performing and what it is costing you.


We will not recommend investments, financial products, or investment professionals. Instead, we are here to teach you about investing so you can decide what works for you.

We will not tell you how to invest your money.

We are not trying to sell you anything. We are a non-profit dedicated to empowering and inspiring people so that they have the confidence to make good choices about their investments.

Why is Objective Measure a 501(c)(3)?

We are not here to make a profit. We’re here to help you make better investment decisions and live a fuller financial life. Helping people do that is our “objective measure” or ruler of success. 


Objective Measure helps prepare real people like you to make informed decisions about their money. Why do we want you to learn how to invest? It’s simple. We want your life to become more full and enriched. We’re a non-profit who aims to teach basic investment literacy to empower YOU to engage in investing. At Objective Measure, we know that what we’re doing is only possible if it’s done without any strings attached. After using our simple tools and processes, people will have the knowledge and confidence they need to become active participants in their investments.

Is Objective Measure right for me?

If you are earning an income, participating in a company-sponsored 401k, or struggling to understand your investment statements or investment jargon, this is right for you. Wherever you are on your investment journey, we can help you. The best time to start is now. 


When it comes to investing, most of us tend to fall into one of two categories: needing to act or needing to evaluate. Many of us want to take action and invest but simply don’t know how. For those of us who are already investing, we have no idea how to truly evaluate whether we are on the right track. Whichever category you fall into, Objective Measure can help you to make informed decisions about your money to become a confident and active participant in your investments.

How do I start with Objective Measure?

Join Us Online! Objective Measure’s Investment Essentials Course is an online class that equips you with the information you need to move from apprehensive to engaged with your investments. Because the course is online, you can come back to the material as often as you need and can engage with other participants through the social components of the site.


The Objective Measure Investment Essentials Course can be taken at your own pace. Once you sign up, you have lifetime access to the course, concepts, and resources provided. Our digital classrooms and online community groups are designed to help support you in your investing journey. Want to know what to expect? Visit our Classroom page to learn more.


ObjectiveMeasure.org aims to teach basic investment literacy
to empower individuals to engage in investing.

Core Values


We want to see people move.
To see them start and then
grow and become empowered
through knowledge.


Investing should not be as
complicated as it has become. We enjoy teaching how to simplify investing to help build confidence.


Everyone has a reason why
they should invest.
Identifying it can help you to
begin and motivate you to take control of your investments.

Our History

  • August 2016
  • October 2017
  • October 2018
  • October 2019-April 2020
  • Today
  • Inspired Investment Leadership is Founded

    Inspired Investment Leadership (IIL) is a nonprofit with a goal to help people develop a purposeful, productive, and peaceful relationship with their money. IIL works to provide people with education that empowers them to take financial leadership with their investments. They established the program Objective Measure and their work can be seen through classrooms, conference halls, and on the faces of attendees who have become confident and active participants in their investments.
  • Objective Measure Conference

    The first Objective Measure Conference established our vision and encouraged attendees to build better communication around their investments. The conference hosted high-caliber speakers that inspired and fascinated attendees.

  • Objective Measure Conference

    The second Objective Measure Conference helped attendees realize that achieving financial leadership means aligning their money and life goals. Establishing your purpose and understanding your investments gives you the motivation to start learning and understanding investing. These themes were underpinned by expert investment and motivational speakers.

  • Objective Measure Classrooms

    The Objective Measure team began the development of an education class that will provide simple tools and processes so that attendees could become confident and active participants in their investments. Objective Measure offered a series of pilot classes to help refine and perfect the curriculum.

  • Objective Measure

    The Objective Measure team developed an online and in-person learning portal at ObjectiveMeasure.org. Today, Objective Measure is setup to empower people to become confident, active participants in their investments. We are proud to be a nonprofit that is helping people to remove the ambiguity surround investing. We look forward to continuing our mission one person at a time.

    Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime –Unknown

The Beginning:
Fred Martin’s

Meet the Team

Fred Martin

Founder and CEO

Paula Miller

Executive Director

Brock Thompson

Director of Enrollment & Strategic Partnerships

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