Finding Your Financial Purpose: Why 'Enough' Matters in Investment Planning

Wisdom from Fred Martin, Founder - Objective Measure

“Enough” can be a hard number to come by.

In the years I’ve spent helping people manage their investments, I’ve seen it all from unbelievable earnings to inevitable crashes. I’ve seen people think they can beat the market and I've seen people let themselves get beat by it, giving up and going home when things looked dismal. I’ve met more than one person who let a bad investment decision take them out of the game, and I’ve seen more than that never get in the game at all.

Those who know me well won’t be surprised to hear me say that I’m serious about purpose. By purpose, I’m not talking about some altruistic, philosophical concept. You don’t have to climb a mountain to find it. I’m talking about something practical that gives you a guide in your investment and financial planning decisions. Purpose is ultimately the question of “why?”

Without it, we can never have enough.

What is Your Purpose?

You have to figure out what you’re doing it all for. For some, it’s so you can slow down and enjoy time with your family. For others, it’s knowing you can give generously to non-profits or humanitarian efforts. For some, it’s putting kids or grandkids through college or taking care of your family for generations to come. For most of us, it’s a combination of these. But each one is unique, and whatever your purpose, it has to be yours.

So how much is enough when it comes to financial planning? You can add as many zeros to the end of a number as you like. It’s all empty if you don’t align your money and your life. Because enough isn’t a number. There will always be something you don’t have; something more you could have done.

Enough is found when we’ve aligned our money with our lives.

I started the Objective Measure Investment Essentials Course to help people enrich their lives by the investments that they make. With the right tools and education, you can experience much less anxiety about your finances and the future and have more control over your investments.