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Who is Objective Measure?
Is Objective Measure right for me?
How do I start with Objective Measure?

We are a nonprofit dedicated to empowering and inspiring people so that they have the confidence to make good choices about their investments. We simplify investing by teaching you a few essential concepts. Our simple investment tools and processes allow you to utilize these concepts to evaluate your current investments. We don’t recommend investments, financial products, or investment professionals. We are here to teach you about investing so you can decide what works for you.

Start Understanding How to Move Forward

When it comes to investing, most of us fall into one of two categories: needing to act or needing to evaluate. Without basic investment knowledge, it’s difficult for either category to know how to move forward. ObjectiveMeasure.org wants to simplify investing to give you enough knowledge to move forward. The result is that you will start seeing yourself as an investor.

Let us be crystal clear about a few things:


We are a non-profit and will not try to sell you anything.


Our goal is to equip you with enough knowledge to get 6+% return on your investments.


We aim to make you a confident investor.


Our intention is not to make you rich. It is to enrich your life.